The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Work for Will
Agency: BBDO Atlanta / Atlanta
Client: AT&T Category: Craft / Technique / Best Writing
Letters in their own words
Agency: Pereira & O'Dell / San Francisco
Client: Scrabble Category: Craft / Technique / Best Writing
Eco Technology
Agency: DENTSU INC. / Tokyo
Client: Panasonic Category: Craft / Technique / Best Animation
Call of Duty: Black Ops II "Surprise" Launch Trailer
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Craft / Technique / Best Editing
Iron Horse
Agency: TBWA\Chiat\Day, New York / New York
Client: Jameson Category: Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
AT&T
Title:
Work for Will
Category:
Craft / Technique / Best Writing
Annual ID:
13086E
Award:
2013 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Scrabble
Title:
Letters in their own words
Category:
Craft / Technique / Best Writing
Annual ID:
13087E
Award:
2013 Branded Entertainment Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic
Title:
Eco Technology
Category:
Craft / Technique / Best Animation
Annual ID:
13088E
Award:
2013 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "Surprise" Launch Trailer
Category:
Craft / Technique / Best Editing
Annual ID:
13089E